Article Link: http://exchangepress.com/article/making-your-website-an-effective-marketing-partner/5020182/
The Internet has become a primary way your enrollment prospects move from information gathering to readiness to buy. While most parents will make their final child care decision only after the face-to-face contact that comes during a center visit, an increasing number of inquiry source reports cite the Internet as the place early education prospects go to investigate centers worth visiting. This makes the Internet an important part of the purchasing process.Is it important for your early care and education business to have a presence on the Internet? Absolutely! Having a good website is an essential marketing tool for attracting today’s buyers of your child care services. Without it, some prospects will not even know you exist. As you design or refine your website, you will get a greater return on your investment if you make it more than an online brochure that merely educates visitors about your center and your services. It must also be a marketing tool that helps you generate inquiries, secure center visits, convert the visits into enrollments, and serve your customers and other referral sources.
• What will make your website a more effective inquiry generator?
• How can you build your site so search ...